---
title: 6 Questions to Craft a Fundraising Offer That Moves Donors to Give
description: The fundraising offer, or fundraising call to action, explains what the donor receives in return for giving. It’s how donor and nonprofit connect.
---

[TrueSense Blog ](https://www.truesense.com/blog)

# [6 Questions to Craft a Fundraising Offer That Moves Donors to Give](https://www.truesense.com/blog/6-questions-craft-fundraising-offer-motivate-donors)

 Written by [TrueSense Marketing](https://www.truesense.com/blog/author/truesense-marketing) | Mar 28, 2017 4:00:00 AM

 

The offer (or the “call to action”) is the most important element in fundraising, online and offline.

But what is the fundraising call to action exactly? It’s a succinct statement of what the donor receives in return for giving. It’s the deal, the transaction, the quid pro quo. It’s how the donor and nonprofit connect. For example, a typical offer for a food bank might be: “Your gift of $25 will save the life of a starving child.”

 

#### To craft your fundraising offer, think about it from your donor’s point of view with these six questions.*** ***

1. **Why are you writing to me today?**  
   Present your donor with a believable, specific problem to solve or an opportunity to do good.
2. **What do you want me to do?**  
   Tell your donors that you want them to give. Make it clear how much and why they should give.
3. **Is it a good deal?**  
   When possible, give specific costs based on past donations. The donor should feel that the amount of her gift can do a great deal.
4. **Why should I do it now?**  
   Urgency is essential. It can come from the problem itself, the time of year, a deadline, the consequences of inaction, and so on.
5. **What do I get out of it?**  
   Lay out the benefits. Most often, they’re the psychic benefits of doing good and making a difference. Does giving make the community better? Does it fulfill a religious obligation? Does it defeat an enemy? Other benefits include premiums, freemiums, and even tax deductibility.
6. **Why should I care?**  
   Detail why your donor’s support matters. This creates an emotional bond between your donor and your mission.

[View full post](https://www.truesense.com/blog/6-questions-craft-fundraising-offer-motivate-donors)

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