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Posts by Jolene Miklas, Associate Creative Director

Direct Mail Fundraising

How to Build a Sustainable Donor Pipeline

7 min read | February 19, 2025

Building a sustainable donor pipeline requires a full-funnel marketing approach that includes upper, middle, and lower funnel tactics. A full-funnel approach, with a strong...

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    Donor Acquisition

    “But My Donors are Different!” 3 Direct Response Donor Myths

    4 min read | 06/15/23
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    Donor Behavior

    To Raise Funds for Animals, See the Humanity in People

    3 min read | 11/15/22
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    Donor Retention

    Storytelling for Fundraisers: 5 Ways to Vary Your Stories

    3 min read | 02/04/22
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    Fundraising Creative

    Emojis in Donor Marketing? 🧐 Know the Pros 👍 and Cons 👎

    3 min read | 07/15/21
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    Fundraising Best Practices

    A Resource Bank Is a Valuable Fundraising Asset. Are You Building One?

    4 min read | 05/28/21
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    Fundraising Creative

    Post-Pandemic: Is It Time for Fundraising to Go Back to Normal?

    4 min read | 04/20/21
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    Planned Giving

    Make Your Legacy Donors’ Stories Part of Your Planned Giving Campaign

    3 min read | 01/26/21
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    Nonprofit Trends

    You’re Amazing! 8 Reasons to Thank a Fundraiser in 2021

    3 min read | 12/28/20
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    Donor Behavior

    Using Fundraising Principles for Good — and to Outwit Little Monsters!

    4 min read | 11/02/20
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