
Posts by Mike Majestic, Senior Director
Fundraising Resources
Crafting Conversational and Transparent Text Messages
15 min read
| April 16, 2025
Text messaging is a relatively new but highly powerful tool in donor communications. Its immediacy and personal nature make it an effective channel, but it must be used...
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Donor Acquisition
What We Can Learn Today … From Burma Shave
3 min read
| 03/22/22
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The Salvation Army
Salvation Army Fundraisers: Set Realistic Expectations for FY22
3 min read
| 03/30/21
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Field Notes
Diverse Programs Enable The Salvation Army to Help a Diverse Nation
3 min read
| 12/06/19
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Field Notes
From Disaster Donor to Committed Supporter
4 min read
| 08/28/19
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Fundraising Analytics
Beyond Revenue: Other Fundraising Metrics to Watch
6 min read
| 11/06/18
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Donor Stewardship
The #1 Question Donors Ask
4 min read
| 02/27/18
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Direct Mail Fundraising
3 Reasons Your Digital Fundraising Needs Direct Mail
4 min read
| 06/22/17
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Actionable Fundraising Advice