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Posts by Paul Hebblethwaite, Vice President of Strategy

Direct Mail Fundraising

How to Build a Sustainable Donor Pipeline

7 min read | February 19, 2025

Building a sustainable donor pipeline requires a full-funnel marketing approach that includes upper, middle, and lower funnel tactics. A full-funnel approach, with a strong...

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    Direct Mail Fundraising

    Double Response Rate by Identifying Donor Interest

    5 min read | 08/25/22
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    Digital Fundraising

    How, Where, and Why Mid-Level Donors Support The Salvation Army

    13 min read | 06/24/21
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    Donor Retention

    The Young Donors You Have Always Wanted

    3 min read | 03/04/21
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    Donor Behavior

    When Salvation Army Donors Speak, We Listen

    4 min read | 03/02/20
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    Donor Stewardship

    5 Steps to Defeat the Donor Payment Hydra

    5 min read | 07/15/19
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    Mid-Level

    Inspiring Mid-Level Donors Through Personal and Integrated Fundraising

    4 min read | 10/15/18
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    Fundraising Offers

    A New Way to Build Your Camp Donor Audience

    2 min read | 07/25/18
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    Donor Acquisition

    New Donors: What Do You Do With Them Now?

    4 min read | 05/02/18
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    Direct Mail Fundraising

    Dear Caring Friend, Can I Ask You for a Donation?

    2 min read | 03/25/18
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