Posts by Paul Hebblethwaite, Vice President of Strategy
Direct Mail Fundraising
How to Build a Sustainable Donor Pipeline
7 min read
| February 19, 2025
Building a sustainable donor pipeline requires a full-funnel marketing approach that includes upper, middle, and lower funnel tactics. A full-funnel approach, with a strong...
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Mid-Level
Giving Mid-Level Donors 12 Months of Inspiration
2 min read
| 03/05/18
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TrueSense Culture
Filling The Salvation Army’s Planned Giving Opportunity Gap
4 min read
| 02/06/18
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Telephone Fundraising
Starting the Conversation: The Mid-Level Donor Survey
5 min read
| 01/25/18
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TrueSense Culture
Two Historical Reasons Why The Salvation Army Is a Great Organization
4 min read
| 11/07/17
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Field Notes
Backpack68 Program Relieves Weekend Hunger for Students [Video]
3 min read
| 03/14/17
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Actionable Fundraising Advice