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Posts by Roberta Helmstadter, Senior Account Director

Direct Mail Fundraising

How to Build a Sustainable Donor Pipeline

7 min read | February 19, 2025

Building a sustainable donor pipeline requires a full-funnel marketing approach that includes upper, middle, and lower funnel tactics. A full-funnel approach, with a strong...

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    TrueSense Culture

    An Inside Look at TrueSense Marketing’s Homecoming 2022

    2 min read | 10/20/22
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    Fundraising Data

    Bad Donor Data? Here Are 6 Things You Can Do Today

    3 min read | 10/15/21
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    Donor Stewardship

    Easy Ways to Show Genuine Thanks and Gratitude to High-End Donors

    3 min read | 01/28/21
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    Donor Stewardship

    What Pumpkins and Board Members Can Teach Us About Gratitude

    3 min read | 09/28/18
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    Field Notes

    An Insider View of DMG Foods

    3 min read | 03/21/18
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    TrueSense Culture

    Account Director Shares Her Family’s Salvation Army Story

    3 min read | 07/24/17
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