Does Your Language Create a Barrier to Giving?

Is your copy accessible? It’s important to craft messages that resonate with readers of varied backgrounds and abilities. When we write to animal lovers, we recognize that not everyone understands “insider jargon”!

For example, don’t say:
“Bailey, a transfer intake, was admitted with leptospirosis and sarcoptic mange and went into foster prior to placement.”

Instead, say something like:
“Bailey came to us from a facility that didn’t have the resources to care for her. We treated her for a bacterial infection and painful skin condition. Bailey recovered in the comfort of a foster home while she awaited adoption.”

Avoid complicated prose like:
“During this season of renewal, embark on a humane journey with us to provide hope and resources.”

Instead, say something like:
“The spring season brings even more kittens, puppies, and pets and people in need. Please give now to provide food, care, and love.”

Remember that using clear, uncomplicated copy isn’t “talking down” to your readers. It’s a courtesy. When your message can be easily understood, it can draw more donors closer to your cause.