Meet The Salvation Army Donor Personas

TrueSense commissioned a national research study on donors’ motivation for giving to find out Who Supports The Salvation Army and Why?  Through this groundbreaking research, we found seven donor personas.

Ready for an introduction?

Meet the 7 Salvation Army donor personas:

To learn more about what donors think of The Salvation Army, why they give, and how you can connect with them better, get your copy of the full donor research.