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More from the TrueSense Blog

Direct Mail Fundraising

How to Build a Sustainable Donor Pipeline

7 min read | February 19, 2025

Building a sustainable donor pipeline requires a full-funnel marketing approach that includes upper, middle, and lower funnel tactics. A full-funnel approach, with a strong...

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    Donor Behavior

    Create Cross-Department Visibility to Preserve the Donor’s Experience

    2 min read | 11/11/20
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    Donor Behavior

    Using Fundraising Principles for Good — and to Outwit Little Monsters!

    4 min read | 11/02/20
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    Social Media Fundraising

    5 Tips to Craft a Social Media Call-to-Action That Works

    4 min read | 10/13/20
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    Donor Acquisition

    Children’s Hospitals: Look No Further for a Sustainable Revenue Source

    3 min read | 10/09/20
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    Field Notes

    Salvation Army Leaders Weigh In on Fundraising in a Pandemic

    12 min read | 09/24/20
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    TrueSense Culture

    What 6 Nonprofit Pros Wish They Knew: How to Stay Ahead of the Curve

    5 min read | 09/23/20
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    Fundraising Offers

    Under the Hood: The Mechanics of Fundraising Copy

    7 min read | 08/26/20
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    Donor Retention

    How to Acknowledge, Convert, and Transform Your New COVID-19 Donors

    3 min read | 08/24/20
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    Direct Mail Fundraising

    10 Steps to Create a Direct Mail Piece

    5 min read | 08/13/20
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