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Fundraising Resources

Crafting Conversational and Transparent Text Messages

15 min read | April 16, 2025

Text messaging is a relatively new but highly powerful tool in donor communications. Its immediacy and personal nature make it an effective channel, but it must be used...

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    Direct Mail Fundraising

    Multichannel Attribution, Retargeting, and Video Tactics in Fundraising

    6 min read | 07/13/18
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    Donor Acquisition

    3 Fundraising Milestones: WIN, KEEP, and LIFT

    11 min read | 07/11/18
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    Fundraising Resources

    7 Things You Need to Know About the Art and Science of Fundraising

    6 min read | 07/01/18
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    Direct Mail Fundraising

    Round Table: Integrating Creative Strategy in Multichannel Campaigns

    9 min read | 06/29/18
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    The Salvation Army

    Are You Driven or Called to Be a Fundraiser?

    3 min read | 06/27/18
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    Donor Stewardship

    Donor Stewardship: 9 Ways to Create a Transformational Relationship

    7 min read | 06/24/18
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    Fundraising Creative

    Expert Insights on Salvation Army's Successful Direct Mail Appeals

    4 min read | 06/19/18
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    Multichannel Fundraising

    Multichannel Fundraising for the Win

    4 min read | 06/15/18
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    Sustainer

    4 Creative Tips for Talking to Your Sustainers

    7 min read | 06/12/18
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