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More from the TrueSense Blog

Direct Mail Fundraising

How to Build a Sustainable Donor Pipeline

7 min read | February 19, 2025

Building a sustainable donor pipeline requires a full-funnel marketing approach that includes upper, middle, and lower funnel tactics. A full-funnel approach, with a strong...

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    Donor Acquisition

    The Importance of Lapsed Donor Reactivation

    6 min read | 11/03/17
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    Donor Stewardship

    What’s the Best Way to Talk to Donors?

    1 min read | 11/02/17
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    Fundraising Analytics

    Fundraising 102: Donor Lifecycles

    14 min read | 10/30/17
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    TrueSense Culture

    13 Fundraising Trends and Best Practices You Need to Know in 2018

    6 min read | 10/26/17
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    Sustainer

    Creating Relationships That Matter: Why You Need Sustainer Donors

    5 min read | 10/20/17
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    Field Notes

    17 Strategies to Recruit the Best Bell-Ringer Volunteers

    3 min read | 10/14/17
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    Donor Acquisition

    Long-Term Value Is a Fundraiser’s Most Important Metric. Here’s Why!

    9 min read | 10/13/17
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    Fundraising Creative

    4 Tips to Tell Shelter Pets’ Stories and Engage Animal Welfare Donors

    5 min read | 10/09/17
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    Donor Behavior

    Long After the Storms Have Passed

    3 min read | 10/05/17
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