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More from the TrueSense Blog

Direct Mail Fundraising

How to Build a Sustainable Donor Pipeline

7 min read | February 19, 2025

Building a sustainable donor pipeline requires a full-funnel marketing approach that includes upper, middle, and lower funnel tactics. A full-funnel approach, with a strong...

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    Field Notes

    4 Things to Do When You’re the New Salvation Army Officer in Town

    4 min read | 08/02/17
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    Mid-Level

    Top 10 Frequently Asked Questions About Mid-Level Donor Fundraising

    4 min read | 07/28/17
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    TrueSense Culture

    Account Director Shares Her Family’s Salvation Army Story

    3 min read | 07/24/17
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    Fundraising Best Practices

    4 Reasons Why It's About Results, Not Fundraising Cost Ratios

    3 min read | 07/21/17
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    Fundraising Offers

    Why You Should Feel Good About Fundraising

    2 min read | 07/16/17
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    Donor Acquisition

    Boost Your Health Care Fundraising with These 5 Grateful Patient Tips

    2 min read | 07/13/17
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    Mid-Level

    Answers to Your 5 Most Common Mid-Level Donor Questions

    5 min read | 07/11/17
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    Fundraising Offers

    3 Ways to Wreck a Matching Gift Offer

    2 min read | 07/10/17
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    Donor Behavior

    The Secret Behind the Care & Feeding of Mid-Level Donors

    4 min read | 06/29/17
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