More from the TrueSense Blog
Direct Mail Fundraising
How to Build a Sustainable Donor Pipeline
7 min read
| February 19, 2025
Building a sustainable donor pipeline requires a full-funnel marketing approach that includes upper, middle, and lower funnel tactics. A full-funnel approach, with a strong...
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Field Notes
Salvation Army Field Notes: A Car Salesman’s Story
4 min read
| 05/31/17
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Direct Mail Fundraising
Mail Smarter with These 7 Tips for Direct Mail Fundraising
2 min read
| 05/30/17
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Field Notes
Salvation Army Field Notes: Visit to the Northern New England Division
3 min read
| 05/17/17
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Fundraising Offers
3 Reasons Your Fundraising Offer Needs Specificity
4 min read
| 05/16/17
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Donor Retention
Your Direct-Response Fundraising Needs a Growth Plan
2 min read
| 05/10/17
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Digital Fundraising
Super Subject Lines — 7 Tips to Get Your Fundraising Email Opened
2 min read
| 05/10/17
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Donor Retention
Who Are Your Mid-Level Donors and How Should You Treat Them?
5 min read
| 05/05/17
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Sustainer
5 Ways to Lock In Sustainer Donors
2 min read
| 04/28/17
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Fundraising Best Practices
Dangerous Grounds: When Your Fundraising Creative Goes on Autopilot
2 min read
| 04/24/17
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Actionable Fundraising Advice