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More from the TrueSense Blog

Direct Mail Fundraising

How to Build a Sustainable Donor Pipeline

7 min read | February 19, 2025

Building a sustainable donor pipeline requires a full-funnel marketing approach that includes upper, middle, and lower funnel tactics. A full-funnel approach, with a strong...

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    Health Care

    Fundraising Secrets Successful Cancer Development Directors Know

    2 min read | 03/24/17
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    Fundraising Offers

    What to Consider When You Want to Boost Donor Average Gift

    2 min read | 03/23/17
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    Fundraising Best Practices

    When Election Year Fundraising Threatens to Smother Nonprofits

    2 min read | 03/22/17
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    Fundraising Best Practices

    Heroic Fundraising: Your Industry Insights for Changing the World

    1 min read | 03/22/17
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    Fundraising Best Practices

    5 Ways That Fundraising and Formal Academic Writing Are Different

    2 min read | 03/20/17
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    Donor Stewardship

    Move Donors to Give More and Give Longer with a Winning Newsletter

    2 min read | 03/19/17
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    Donor Retention

    How to Love Your Donors So Much They Keep Giving

    2 min read | 03/18/17
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    Donor Retention

    Why Donors Lapse, and 6 Ways to Increase Donor Retention

    2 min read | 03/16/17
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    Multichannel Fundraising

    Account Director Maximizes Salvation Army Experience

    3 min read | 03/16/17
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