Fundraising Best Practices
Direct Mail Fundraising
How to Build a Sustainable Donor Pipeline
7 min read
| February 19, 2025
Building a sustainable donor pipeline requires a full-funnel marketing approach that includes upper, middle, and lower funnel tactics. A full-funnel approach, with a strong...
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Donor Acquisition
“But My Donors are Different!” 3 Direct Response Donor Myths
4 min read
| 06/15/23
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Fundraising Strategy
When to Invest in a Fundraising Campaign Test? 3 Questions to Ask
6 min read
| 04/14/23
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Donor Acquisition
What Makes a Donor Decide “Today Is the Day to Give”?
6 min read
| 12/13/22
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Social Media Fundraising
Meta’s Political Season Restrictions: What They Mean to Your Nonprofit
3 min read
| 10/18/22
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Fundraising Strategy
Describing the Elephant — RFM Selects Are Costing Donors Millions
4 min read
| 04/12/22
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Digital Fundraising
Hungry for Fundraising Tips? Try a Quick Byte!
11 min read
| 03/10/22
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Multichannel Fundraising
How Well Do You Devise and Assess Your Tests?
3 min read
| 03/08/22
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Fundraising Offers
Donors Want More Options for How They Give
3 min read
| 02/22/22
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Donor Retention
Your Best Prospects? Look to Your Lapsed Donors!
5 min read
| 02/17/22
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Actionable Fundraising Advice