TrueSense Culture
Fundraising Resources
Crafting Conversational and Transparent Text Messages
15 min read
| April 16, 2025
Text messaging is a relatively new but highly powerful tool in donor communications. Its immediacy and personal nature make it an effective channel, but it must be used...
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TrueSense Culture
Making Inroads to Your Donors Through Testing
11 min read
| 08/27/18
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Donor Behavior
What Fundraisers Can Learn from Dogs
6 min read
| 08/13/18
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TrueSense Culture
100 Ways to Raise Money for The Salvation Army
3 min read
| 07/20/18
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TrueSense Culture
17 Qualities of Great Fundraising Professionals
2 min read
| 07/17/18
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Direct Mail Fundraising
Multichannel Attribution, Retargeting, and Video Tactics in Fundraising
6 min read
| 07/13/18
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Donor Acquisition
3 Fundraising Milestones: WIN, KEEP, and LIFT
11 min read
| 07/11/18
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Fundraising Resources
7 Things You Need to Know About the Art and Science of Fundraising
6 min read
| 07/01/18
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Direct Mail Fundraising
Round Table: Integrating Creative Strategy in Multichannel Campaigns
9 min read
| 06/29/18
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TrueSense Culture
Fundraising Field Guide: Tried-and-True Tactics
2 min read
| 05/13/18
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Actionable Fundraising Advice