How a Digital Fundraising Transformation Drove Significant Growth for a Regional Branch of an International Nonprofit

Challenge

A nonprofit organization faced a shrinking donor file after years of relying on traditional direct mail and in-person fundraising events. Engagement from younger, digital-savvy supporters was limited. It needed to adopt a modern, multichannel approach to ensure sustainable growth.

Solution

TrueSense Marketing recommended a digital-first strategy to expand the nonprofit’s reach and increase donor engagement. By strengthening its social media presence, investing in a diversified digital media plan, and launching a user-friendly online donation platform, the organization created a seamless giving experience. These efforts leveraged compelling storytelling, targeted outreach, and data-driven optimizations to maximize fundraising potential.

Results

This strategic shift to digital fundraising proved highly effective, generated a 1.5x return on investment (ROI), leading to a 66% increase in gross revenue, with 75% of online donations coming from new donors. It received its largest donation in recent years. The cost per donation was 63% of the average gift.