How a Peer-to-Peer Fundraising Initiative Drove Dramatic Improvements for a Regional Children’s Hospital’s Grateful Families Program

Challenge

A regional children’s hospital in Missouri struggled with low conversion rates for its Grateful Families program in direct response appeals.

Solution

TrueSense Marketing recommended introducing a peer-to-peer fundraising initiative and encouraged appreciative families to create a birthday fundraiser. The campaign featured a lighthearted birthday video and an email campaign encouraging supporters to set up a personal fundraiser.

Results

This highly successful peer-to-peer fundraising initiative led to a 210% increase in Grateful Family gifts compared to direct donation asks to this audience. The campaign led to 100+ new fundraisers created by appreciative families.