How Implementing New Lead Generation Strategies Helped a Food Bank in Maine Decrease Its Cost Per Lead by 90%

Challenge

A food bank in Maine struggled to get new donors. Its annual lead generation campaign showed mixed engagement. It had a cost per lead four times the sector average.

Solution

TrueSense Marketing recommended implementing a strategic optimization approach to revitalize the campaign. We refined audience targeting, including excluding CRM donors and building a localized audience. We leveraged a mix of static and video ad formats and crafted compelling and data-driven calls to action.

Results

This approach led to a 90% decrease in the cost per lead and a 580% increase in Meta leads year over year. Due to the success of this campaign, the organization is continuing to use this strategy and is expanding it with additional tests and fields.