How Taking an Omnichannel Approach Delivered Significant YOY Improvements for a Food Bank’s Annual Sweepstakes-Style Fundraiser

Challenge

A food bank in Ohio experienced declining engagement and conversions year over year (YOY) for its annual sweepstakes-style fundraiser.

Solution

Based on data analysis, TrueSense Marketing recommended using an integrated, omnichannel digital strategy to reenergize the food bank’s long-standing annual campaign. Building on the success of mobile engagement and paid media, the new campaign leveraged digital channels to increase awareness and conversions. We used personalized messaging, data-driven optimizations, and diverse digital touchpoints such as email campaigns, web assets, paid media, and SMS messaging.

Results

This integrated, omnichannel strategy proved to be highly successful in driving donor engagement and conversions, achieving a 48% increase in return on ad spend (ROAS) through mobile optimization and consistent brand messaging across digital assets. The campaign also realized a 68% increase in view-through revenue, as well as a 60% decrease in the email unsubscribe rate. The newly introduced SMS program generated 319 gifts.