How TrueSense Marketing Helped Maximize the Impact of an Influencer Marketing Campaign for a Regional Food Bank

Challenge

A regional food bank in Wisconsin tried influencer marketing for the first time and needed assistance running a collaborative paid media campaign to amplify its reach.

Solution

TrueSense Marketing developed targeted media strategies, wrote and tested ad copy, and optimized keywords for Google to complement the campaign.

Results

This approach delivered dramatic results for the organization. It generated 16 times more web traffic year over year. It secured 181 new donors, with 56% of new donors coming from Meta. Of these new donors, 11% gave a second gift within 6.5 months. More than half of those donors converted to monthly sustainers. The campaign had an added benefit of creating new visibility with contextual and behavioral audiences, which outperformed look-alike audiences in display. Because of the success of this campaign, the food bank is continuing and expanding it for this year.