Inside the Hispanic Donor Mindset
Change is the only constant. And as our world evolves, we must adapt our engagement strategies to remain relevant.
Recent research from the data scientists at TrueSense highlights the growing number of Hispanic donors in the U.S. and the changing dynamics of how they give.
Our service to others remains our steadfast focus. But we must innovate and adapt our communication plans across all channels to extend The Salvation Army’s invitation to partnership in every area of our client’s communities.
Introducing:
The Salvation army Innovation Foundry on Multi-Cultural Marketing
This detailed 16-page report summarizes key findings and plans related to the Hispanic giving community, such as:
- Hispanic Giving Factors
- Understanding Hispanic Donors and Their Role in Future Fundraising
- Economic Outlook
- Hispanic Growth for The Salvation Army
- And much more!
