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Who Supports
The Salvation Army
and Why?

Gain valuable insights into donor behaviors and preferences with the donor giving study “Who Supports The Salvation Army and Why?”

This critical 72-page report analyzes data from current Salvation Army donors and those who don’t yet support the organization.

Explore topics like:

  • Giving interests and habits
  • Communication preferences
  • Attitudes toward homelessness
  • Impact of inflation on charitable giving
  • And much more!

At TrueSense, insight-driven research forms the foundation of our strategic recommendations. As donor bases evolve across America, establishing strategies on actionable data rather than assumptions is crucial.

Download your copy now to access findings that shape impactful communication campaigns and drive meaningful donor engagement!

Download Now - Gain valuable insights into donor behaviors and preferences